Sass & Belle

About Sass & Belle

Sass & Belle began in 1998 when their founder, Richard Stone, came back from working in Bombay. Carrying one thousand homemade juggling balls, he ventured to the Edinburgh Fringe Festival and sold every single one. Inspired by this success, the business RJB Stone was born.

Sass & Belle Logo

Over a decade of designs later, the Sass & Belle brand began in 2009. With more and more collections being lovingly designed in-house and a flourish in their style and identity, there was a natural need for a new brand name that reflected their designer's dreams. The perfect fit, named after Richard's two eldest daughters, Saskia and Alma Belle.

Sass & Belle is fast becoming an internationally adored brand, spreading to Europe and beyond. Creating a little something for everyone, their passionate and imaginative design team is at the heart of everything they do. Inspired by the latest trends, they are always busy dreaming up new ideas full of joy, style and all lovingly designed in the UK.

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